Sales by Child Age — 2025 Season
Childcare centres · schools, graduations & events excluded
12,725
Children photographed
$993,894
Gross attributed
$78.11
Gross per child
64.8%
Bought something
1 · Average gross per child photographed
Every child who went through the camera counts, whether their family bought anything or not. This is the true yield per child by age group.
| Age band | Children photographed | Gross | Gross per child |
|---|---|---|---|
| Under 1 | 1,100 | $78,260 | $71.15 |
| 1-3 | 4,307 | $358,107 | $83.15 |
| Over 3 | 7,318 | $557,527 | $76.19 |
| All ages | 12,725 | $993,894 | $78.11 |
2 · Who buys, and how much they spend
Out of every 100 children photographed in a band, how many families ordered — and among those who did order, the average spend per child.
| Age band | Children photographed | % who ordered | Children with an order | Average sale (buyers only) |
|---|---|---|---|---|
| Under 1 | 1,100 | 63.8% | 702 | $111.48 |
| 1-3 | 4,307 | 68.6% | 2,956 | $121.15 |
| Over 3 | 7,318 | 62.7% | 4,590 | $121.47 |
| All ages | 12,725 | 64.8% | 8,248 | $120.50 |
How these numbers are built.
Age comes from the room the child was photographed in (each centre's Info tab):
0–1 and 0–2 rooms are Under 1; 1–2 and 2–3 rooms are 1–3; 3–4, 4–5 and
3–5 rooms are Over 3. A child counts as photographed only when a station is
recorded against them. Sales are the full 2025 season (25xxx jobs) including orders
that arrived in early 2026. Sibling orders are divided by the number of siblings
and a share credited to each child, so a family's spend is spread across the ages of
their children rather than landing on one.
Covers 169 centres and 7,255 orders.
Sales that could not be matched to a child: $12,328.